From competing on price to booking on sight.
Car detailing, driveway washing and bin cleaning across the North Carolina Triangle.
Fresh Lot
Conversion landing page
Local home services
2026
The Problem
Home services compete on price because nothing on their sites suggests any other basis for choosing. The whole category defaults to a quote form, a stock photo of a van, and a race to the bottom.
The Decision
Treat a driveway like a premium brand. One page, one action, an editorial hero, and the three objections that actually stop a booking answered before the first scroll ends.
What Shipped
A conversion page engineered around a single booking action, with pricing, service area and commercial work structured beneath it, and built to be measured rather than admired.
- Offer strategy
- Conversion copy
- Art direction
- Build
- Local service